💻Components
How does Captivate work?
Captivate is built on a flexible middleware system that integrates AI chatbots, live chat platforms, and communication channels into a unified platform.
Whether you're building custom applications like our clients or using our flagship Athena sales acceleration engine, Captivate's components work together seamlessly to power your AI-driven solutions. Here's how each component works:
Applications
Our clients such as Xoots and Certchain are building their own applications using Captivate's platform but we've built Athena, our revolutionary AI sales acceleration application.
Athena
Athena is the intelligent engine at the heart of the Captivate platform, serving as your team's virtual sales assistant built to support sales professionals at every stage of their workflow.
Before - Generates real-time call briefings from CRM, email, calendar, and news sources, plus delivers bite-sized training based on conversation needs
During - Provides AI live sales support with instant product details and real-time audio analysis for upsell opportunities and objection handling
After - Automates CRM updates, follow-up scheduling, contact reports, and conversation-based email generation
Xoots
Captivate supports XOOTS by enabling conversational AI interfaces for products like Interview-X and Xara, enhancing candidate interactions and delivering real-time insights. By embedding Captivate's flexible, multichannel bots, XOOTS ensures a seamless, scalable, and engaging recruitment experience.
Certchain
Captivate powers Certchain's platform with AI-driven chat agents that automate workforce verification, compliance monitoring, and real-time risk alerts across construction projects. This transforms complex regulatory tasks into simple, instant interactions.
Your Company
Companies can use Captivate as the foundation to develop their own AI-powered apps by leveraging its flexible SDK, API, and prebuilt components for rapid customisation.
Integrations
Chat Flows
The Chat Flow is the core of Captivate. It seamlessly brings together AI Chatbots, Channels, and Live Chat into one cohesive system. At the heart of Captivate is Chat Flow, allowing businesses to:
Assign an AI to a specific channel
Enable live chat escalation when needed
Deploy the same AI assistant across multiple channels
When you create a Chat Flow with Captivate, it manages all necessary integrations—ensuring that all human-machine conversations across its connections are compatible and interchangeable.
AI Chatbots
An AI Chatbot is a computer program designed to simulate human conversations through text or voice interactions. Within Captivate, you can integrate your existing AI Chatbots or create new ones. Our platform supports the following AI Chatbot infrastructures:
OpenAI – GPT-powered AI for natural language conversations
Custom Chatbot – We can create a personalised LLM to fulfil your specific objectives
Channel
A Channel is the platform that your users access to get information about your company and avail your services. Using a Chat Flow, you can deploy your AI Chatbot in these Channels to assist users with their concerns.
Available Channels include:
Web Widgets – Embed AI-powered chat on your website
WhatsApp – Automate customer support via messaging
Social Media – Seamless integration with Facebook Messenger and Instagram
Custom Channel – Our team can create a personalised Channel for your preferred deployment area
Live Chats
Live Chats pertain to messaging platforms with special app integration features. Thanks to Chat Flows, we can use Live Chats to provide real-time contact between your agents and the users that your AI Chatbots are conversing with.
Your Chat Flow is programmed to analyse incoming messages from various Channels, directing them to Chatbots for general responses and to Live Chat agents for specialised answers. Currently supported platforms include:
Microsoft Teams – Ideal for customer support and internal collaboration
Slack – Organised team communication with third-party integrations
Custom Live Chat – The Captivate team can create a custom-tailored Live Chat for your team
Systems Integrations
Captivate supports Zapier AI Actions, unlocking access to 7,000+ integrations with business tools.
Platform
Captivate is built on a unique chat routing middleware, designed to seamlessly route conversations between any AI, channel, or live chat platform whilst eliminating vendor lock-in, giving businesses complete flexibility.
Open & Flexible – Integrate with any AI, live chat, or CRM system
Enterprise-Grade Security – Encryption, anonymisation, and full compliance
Scalable – Suitable for small businesses and large enterprises alike
Deploy Anywhere – Cloud-based or on-premises hosting options
Custom AI Models – Integrate DeepSeek, Gemini, OpenAI, Anthropic, DeepMind, and more
Flexible Channels – Add TikTok, Signal, Telegram, and other platforms as needed
CRM Integration – Connect with Zoho, Eloqua, HubSpot, and any modern system
Bespoke Development – Custom web and mobile chat experiences built by our expert team
We've been building AI chat platforms for nearly a decade, with skilled AI engineers and developers who can rapidly create cost-effective solutions. For businesses that want complete control over their AI strategy, Captivate offers the perfect blend of off-the-shelf functionality and full customisation—without vendor lock-in.
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